Web Survey Bibliography
Title Online Conjoint Analysis: The faster, the worse?
Author Puetzfeld, S., Melles, T.
Year 2006
Access date 21.09.2006
Abstract Conjoint Analysis has been established as a method of market research in the field of online studies. Due to the difficulty of the task (judgment/comparison of multiattributive stimuli) and the number of judgments required by the respondent, this method places high demands on the respondent. In online surveys which are “anonymous” interview situations this can easily lead to a decreasing motivation to complete the questionnaire. In this case clicking through or drop outs result. Shorter response times at the end of Conjoint Analysis can be an indicator of decreasing motivation (“fatigue”) as well as an indicator of increasing familiarity with the task. It is necessary to resolve whether shorter response times go along with a lower reliability and a lower validity of the results. For this reason data of several Online Conjoint Analyses have been analysed and corresponding measures of reliability and validity have been derived. The results do not only provide an answer to the question whether the phenomenon of shorter response times arises from practice or from fatigue, but also gives a first hint to the question how many judgments can be made by the respondent.
Access/Direct link Conference homepage (abstract)
Year of publication2006
Bibliographic typeConferences, workshops, tutorials, presentations
Web survey bibliography - 2006 (98)
- Adult gadget ownership over time (2006-2012); 2012
- Dutch Online Panel Comparison Study (NOPVO); 2006; R. van Ossenbruggen; T. Vonk; P. Willems
- Migration Watch: an Internet survey to monitor spring migration in Britain and Ireland; 2006; Baillie, S. R., Balmer, D. E., Downie, I. S., Wright, K. H. M.
- Substance use and sexual behaviours of Japanese men who have sex with men: A nationwide internet survey...; 2006; Hidaka, Y., Ichikawa, S., Koyano, J., Urao, M., Yasuo, T., Kimura, H., Kihara, M., Ono-Kihara, M.
- Telephone versus Face-to-Face Interviewing: Mode Effects on Data Quality and Likely Causes. Report...; 2006; Jaeckle, A., Lynn, P., Roberts, C.,
- DADOS-Survey: an open-source application for CHERRIES-compliant Web surveys; 2006; Shah, A., Jacobs, D. O., Martins, H., Harker, M., Menezes, A., Harker, M., McCready, M., Pietrobon,...
- Snowball Sampling ; 2006; Berg, S.
- Introduction nonresponse bias in household surveys ; 2006; Singer, E.
- Essential Steps for Web Surveys: A Guide to Designing, Administering and Utilizing Web Surveys for University...; 2006; Cheskis-Gold, R., Loescher, R., Shepard-Rabadam, E., Carroll, B.
- Don't make me think: a common sense approach to web usability; 2006; Krug, S.
- The use of an Internet-based Ask the Doctor Service involving family physicians: evaluation by a web...; 2006; Umefjord, G., Hamberg, K., Malker, H., Petersson, G.
- A short introduction to usability in online surveys; 2006; Kaczmirek, L.
- Measuring task-specific perceptions of the world wide web ; 2006; Page-Thomas, K.
- Oversurveying: Causes, Consequences, and Cures; 2006; Weiner, S. P., Dalessio, A. T.
- Online Reporting: Real Time, Real Impact, Real Opportunities ; 2006; Barbera, K. M., Young, S.
- Online Surveys: Critical Issues in Using the Web to Conduct Surveys; 2006; Fenlason, K., Suckow-Zimberg, K.
- Getting Action from Organizational Surveys: New Concepts, Technologies, and Applications; 2006; Kraut, A. I.
- Survey Methodology; 2006; Nusser, S. M.
- Web-based survey techniques. A synthesis of Transit practice; 2006
- Web 2.0 & panels. The shift from lectures to conversations; 2006; Cook, M., Buckley, N.
- Understanding people. Sample matching; 2006; Rivers, D.
- The power of the visible: Visual design for Web surveys; 2006; Couper, M. P.
- The internet response method: Impact on the Canadian Census of population data; 2006; Roy, L., Laroche, D.
- The effect of conditioning when re-interviewing; 2006; Cartwright, T., Nancarrow, C.
- The anonymous elect. Market research through online access panels; 2006; Postoaca, A.
- Statistics for real-life sample surveys: non-simple-random samples and weighted data; 2006; Dorofeev, S., Grant, P.
- Sample matching. Representative sampling from Internet panels; 2006; Rivers, D.
- Research quality: The next MR industry challenge; 2006; Dedeker, K.
- Optimizing quality in the use of web-based and computer based testing for personnel selection; 2006; Hornke, L. F., Kersting, M.
- Online marketing research; 2006; Miller, J.
- Need for high quality auxiliary data service for improving the quality of editing and imputation...; 2006; Laaksonen, S.
- Microsoft sues testing material vendors; 2006; Johnston, S. J.
- Introduction to the Special Issue on the ITC - Guidelines on Computer-Based and Internet-Delivered Testing...; 2006; Coyne, I., Bartram, D.
- International Guidelines on Computer-Based and Internet-Delivered Testing; 2006
- How successful I am depends on what number I get: The effects of numerical scale labels and need for...; 2006; Yan, T.
- Greenfield unveils real-time sampling; 2006
- Global market research 2006; 2006
- F-Shaped pattern for reading web content; 2006; Nielsen, J.
- Blocked versus randomized format of questionnaires. A confirmatory multigroup analysis; 2006; Sparfeldt, J. R., Schilling, S. R., Rost, D. H., Rost, D. H., Thiel, A.
- Benefits and challenges of multi-sourcing. Understanding differences between sample sources; 2006; de Gaudemar, O.
- Behavioral self-report measures. International extensions; 2006; Thomas, R. K., Klein, J. D.
- Attitudinal differences. Comparing people who belong to multiple versus single panels; 2006; Casdas, D., Fine, B., Menictas, C.
- Assessing individual respondents' quality. An innovative scoring system; 2006; Loeb, C.,Hartmann, A.
- Assessing Panel Bias in the Knowledge Networks Panel: Updated Results from 2005 Research ; 2006; Pineau, V., Nukulkij, P., Tang, X.
- A Critical Assessment of Online Survey Tools; 2006; Marra, R. M., Bogue, B.
- A dynamic technique for conducting online survey-based research; 2006; Bonometti, R. J., Tang, J.
- The 2006 Confirmit Annual MR Software Survey; 2006; Macer, T., Wilson, S.
- Online community survey: an effectiveness measure for revealing citizen preferences in their role as...; 2006; Martin Juanil, D., Ismail, M.
- Blaise – Alive and kicking for 20 years; 2006; Bethlehem, J., Hofman, L.
- Physical or Virtual Presence of the Experimenter: Psychological Online-Experiments in Different Settings...; 2006; Ollesch, H., Heineken, E., Schulte, F. P.